![]() Thus, the firm is not only reacting to the changes in the environment but also is converting opportunities into results. Also, it aids management in the decision-making process and urges proactive actions. As it is relatively easy to understand and implement. At the present time, a debate is going on about including Ethics in the framework.įurthermore, PESTLE is a more comprehensive and inclusive framework than its previous counterparts. ![]() Then the legal environment was included later. ![]() Moreover, this framework has undergone many changes and also has many variations. Also, this framework helps to keep track of all the changes happening in the environment. PESTEL is an acronym and the letters stand for Political, Economic, Social, Technological, Environmental and Legal. PESTLE or PESTEL Analysis is a tool which helps companies have a ten thousand foot view of the macro environment it is operating in.
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